Web Survey Bibliography
Title Device use in web surveys: The effect of differential incentives
Author Mavletova, A. M.; Couper, M. P.
Year 2016
Access date 11.08.2016
Presentation PDF (73,7kB)
Abstract
Previous studies have not found effective ways of encouraging participants to use smartphones to complete web surveys. We hypothesize that conditional differential incentives (the amount depending on the device the respondent uses to complete the web survey) can increase overall participation rates and the proportion of respondents who use a particular device in web surveys. We conducted an experiment using a volunteer online access panel in Russia with 5,474 invitations sent to regular mobile Internet users. We varied the invitation mode (SMS vs. e-mail) and encouragement to use a particular device for completing the survey – mobile phone or personal computer (PC). SMS increased the proportion of mobile web respondents, while e-mail increased the proportion of PC web respondents. As expected, differential incentives increased the overall participation rates by 8-10 percentage points if higher incentives were offered for completing the survey on a mobile phone. Contrary to expectations, offering higher incentives to PC web respondents did not produce higher participation rates compared to the control condition. Both encouraging the use of a mobile phone and offering higher incentives were effective at increasing the proportion of respondents using mobile devices. In terms of both participation rates and the proportion of respondents using mobile devices, offering incentives 50% higher was as efficient as offering incentives 100% higher for mobile web respondents. Offering higher incentives to mobile web respondents also had an effect on sample composition. Significantly higher participation rates were found among females and those with higher education.
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AvailabilityIn-press, to be published
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography - Noncoverage & sampling (851)
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- A Partially Successful Attempt to Integrate a Web-Recruited Cohort into an Address-Based Sample; 2017; Kott, P. S., Farrelly, M., Kamyab, K.
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- Enhancing survey participation: Facebook advertisements for recruitment in educational research; 2017; Forgasz, H.; Tan, H.; Leder, G.; McLeod, A.
- Determinants of polling accuracy: the effect of opt-in Internet surveys; 2017; Sohlberg, J.; Gilljam, M.; Martinsson, J.
- Article Establishing an Open Probability-Based Mixed-Mode Panel of the General Population in Germany...; 2017; Bosnjak, M.; Dannwolf, T.; Enderle, T.; Schaurer, I.; Struminskaya, B.; Tanner, A.; Weyandt, K.
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- Overview: Online Surveys; 2017; Vehovar, V.; Lozar Manfreda, K.
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- Can Student Populations in Developing Countries Be Reached by Online Surveys? The Case of the National...; 2016; Langer, A., Meuleman, B., Oshodi, A.-G. T., Schroyens, M.
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- Device use in web surveys: The effect of differential incentives; 2016; Mavletova, A. M.; Couper, M. P.
- A look into the challenges of mixed-mode surveys; 2016; Klausch, L. T.
- The use of online social networks as a promotional tool for self-administered internet surveys; 2016; de Rada, V. D.; Arino, L. V. C; Blasco, M. G
- Assessing the Accuracy of 51 Nonprobability Online Panels and River Samples: A Study of the Advertising...; 2016; Yang,Y.;Callegaro,M.;Yang,Y.;Callegaro,M.;Chin,K.;Yang,Y.;Villar,A.;Callegaro, M.; Chin, K.; Krosnick...
- Estimated-control Calibrated Estimates from Nonprobability Surveys; 2016; Dever, J. A.
- Decomposing Selection Effects in Non-probability Samples ; 2016; Mercer, A. W.; Keeter, S.; Kreuter, F.
- Non-Observation Bias in an Address-Register-Based CATI/CAPI Mixed Mode Survey; 2016; Lipps, O.
- Bees to Honey or Flies to Manure? How the Usual Subject Recruitment Exacerbates the Shortcomings of...; 2016; Snell, S. A., Hillygus, D. S.
- Establishing the accuracy of online panels for survey research; 2016; Bruggen, E.; van den Brakel, J.; Krosnick, J. A.
- When will Nonprobability Surveys Mirror Probability Surveys? Considering Types of Inference and Weighting...; 2016; Pasek, J.
- Mixing modes of data collection in Swiss social surveys: Methodological report of the LIVES-FORS mixed...; 2016; Roberts, C.; Joye, D.; Staehli, M. E.
- What is the gain in a probability-based online panel to provide Internet access to sampling units that...; 2016; Revilla, M.; Cornilleau, A.; Cousteaux, A-S.; Legleye, S; de Pedraza, P.
- Representative web-survey!; 2016; Linde, P.
- Assessing targeted approach letters: effects in different modes on response rates, response speed and...; 2016; Lynn, P.
- The Analysis of Respondent’s Behavior toward Edit Messages in a Web Survey; 2016; Park, Y.
- The Utility of an Online Convenience Panel for Reaching Rare and Dispersed Populations; 2016; Sell, R.; Goldberg, S.; Conron, K.
- Setting Up an Online Panel Representative of the General Population The German Internet Panel; 2016; Blom, A. G.; Gathmann, C.; Krieger, U.
- Implementation of Web-Based Respondent Driven Sampling among Men Who Have Sex with Men in Sweden; 2016; Stroemdahl, S.; Lu, X.; Bengtsson, L.; Liljeros, F.; Thorson, A.
- Options for Fielding and Analyzing Web Surveys; 2016; Schonlau, M.; Couper, M. P.
- Report of the Inquiry into the 2015 British general election opinion polls; 2016; Sturgis, P., Baker, N., Callegaro, M., Fisher, St., Green, J., Jennings, W., Kuha, J., Lauderdale, B...
- Participant recruitment and data collection through Facebook: the role of personality factors; 2016; Rife, S. C.; Cate, K. L.; Kosinski, M.; Stillwell, D.
- Online Surveys are Mixed-Device Surveys. Issues Associated with the Use of Different (Mobile) Devices...; 2016; Toepoel, V.; Lugtig, P. J.
- Electronic and paper based data collection methods in library and information science research: A comparative...; 2016; Tella, A.
- The Validity of Surveys: Online and Offline; 2016; Wiersma, W.
- Computer-assisted and online data collection in general population surveys; 2016; Skarupova, K.
- Sunday shopping – The case of three surveys; 2016; Bethlehem, J.